What Matters is a global initiative building capacity for a regenerative economy; one that puts life at the center and works for people, our planet, and future generations.

We work where the economic systems meet people: on the ground, with communities. Our focus is on community economy development within the informal economy, where resilience, creativity, and entrepreneurial spirit already shape everyday life. Together, we co-create local regenerative economy solutions that unlock income, ownership, and dignity—led by the people living them.

We’re not a charity. We neither sell a dream, nor are we here to save anyone.
We are business leaders, strategists, communicators, builders, and fabric-weavers who’ve made a clear choice: to put our capacity toward intentional human impact on the economy.

At the core of our work is a belief: that economies are human-made. And it’s time we shape them with purpose, intention, care, courage, and dignity. We’re here to reclaim humanity as a force in economic design.

We don’t have all the answers. But we hold space for the right, bold, messy, and necessary questions.

Real transformation isn’t clean or linear. It’s relational, iterative, messy, and deeply human. That’s why this is not a project. This is a commitment.

This is What Matters.

So, welcome to the questions, the people, the practice—and the daily work of reclaiming humanity in the economy.

Welcome to What Matters.

Not just a theoretical question.

It’s a practice.

It’s a commitment to intentional human impact on the economy.