Reclaiming Humanity
in the Economy

What Matters to You?

Our Commitment to an Economy That Serves Humanity

What Matters is a global initiative, sustained by the independent, privately owned, nonprofit CO-LAB for Future Economics in Vienna.

Since our official inception in 2023, and building on more than a decade of pre-fieldwork, we have been developing capacity for a regenerative community economy. Guided by our mission to reclaim humanity in the economy, we co-create with township communities and work within the informal economy where entrepreneurial spirit, resilience, innovation, and creativity shape everyday life.

What Matters is neither a charity nor a seller of dreams. We believe economies are a social practice and human-made. Therefore, they can be intentionally reshaped to serve humanity.

What Matters is not a project. It is a conscious commitment to humanity and to an economy in its service.

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Our Work in This World

The Foundation of Our Work

This foundation is informed by our philosophy and enacted through our principles.

Become our Partner

  • Communities & Leaders

    Our current focus is on township communities in South Africa and Kenya, while remaining open to collaboration beyond these locations.

    We work closely with people who are shaping everyday life in their communities, e.g., local leaders, connectors, and socio-economic fabric weavers.

    If our work speaks to you and the realities you are navigating, we invite you to reach out and explore how we might move forward together.

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  • Municipalities & Institutions

    With deep, long-term relationships and an intimate understanding of local dynamics, we provide unique insight into the everyday economic and social life that drives communities.

    If your work involves fostering inclusive community development, bridging policy and practice, or supporting community-led initiatives, we invite you to reach out and explore how we might collaborate to create change and lasting impact.


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  • NextGen Investors & Family Offices

    While we are not seeking traditional investments, we are open to collaboration with NextGen Investors & Family Offices who understand that capital is more than money and the economy more than profit.

    We are particularly interested in regenerative investment approaches, catalytic capital, and engagement that supports community-led economy development and systemic change. If this aligns with your vision, we invite you to reach out and explore how we might co-create together.

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Support our Work

➝ Make a Difference

➝ Become a Part of the Solution

➝ Inspire Others

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and join in on our journey, how What Matters
is making a change in this world.

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